CE4AEF Launches Seven-Figure Digital Ad Buy to Promote Biden’s Clean Energy Plan

CE4AEF Launches Seven-Figure Digital Ad Buy to Promote Biden’s Clean Energy Plan

Part of “Made By Us” initiative, CE4AEF’s ads will run through the fall, tout the policies to audiences in GA, MI, and NC via Connected TV (like Hulu), programmatic video, Facebook, Instagram, YouTube, and TikTok

(Washington, D.C.)  – This week, Clean Energy for America Education Fund is launching a $1.2-million-dollar digital ad buy to promote the Biden administration’s Affordable Clean Energy Plan to audiences in Georgia, Michigan, and North Carolina and tout the historic suite of clean energy policies and their money-saving, job-creating benefits. The ads, which will run from September through November, are part of the Made By Us initiative, a multi-organization effort, of which CE4AEF is a member. 

The digital ads will appear across the web, including Hulu, Facebook, Instagram, TikTok, YouTube, lifestyle sites, and more. They will elevate stories about the resounding economic benefits of the Affordable Clean Energy Plan, including lower utility bills, new factories, and new jobs.

“Thanks to these policies like the Inflation Reduction Act, there are incredible things happening in these states for workers and consumers, and we are proud to be elevating those benefits and those stories,” said Andrew Reagan, executive director of Clean Energy for America Education Fund, a C3 organization that promotes the voice of clean energy workers. “These savings, these jobs, they’re being made in the U.S. and for the people in the U.S., and those aren’t things people can afford to ignore.”

The ads are launching as Congress returns from its summer recess, ahead of a busy fall session that could include bruising funding fights.

The Georgia video ad can be viewed here. The North Carolina video ad can be viewed here. The Michigan video ad can be viewed here.

Other examples of the ads are pictured below.